The long, skinny footprint of this space in Keene can pose challenges with engaging members or with queuing issues. Image 4 used graphics to attract the eye to important locations in the space and encourage visitors to slow down in strategic locations.
Graphics prominently feature local photography throughout both the Keene and Rindge branches. The photos were sourced from a social media photography contest in order to engage the community and bring a local feel to the space.
Frosted privacy treatments on the office windows are created in the profile of the local mountain range.
Comfortable offices provide an area for complex transactions, consultations, or discussions. The photography is consistent throughout the space.
Bold graphics and messaging help visitors easily find what they need in the space. In Keene, GFA purchased Cheshire County Credit Union, so the logo wall features both logos to welcome those members to the branch.
Teller lines in Rindge are backed by a Brand Wall that combines local photos with product icons.
The Rindge branch includes bold window graphics to visually attract members to the location.
The Rindge branch also features mountain-theme frosted privacy treatments on the meeting space windows.